Posted by: Steph | April 4, 2008

Dove makes me mad

How many articles have been written about Dove’s pro-woman Real Beauty Campaign and how wonderful it is that they are working to expose the beauty myth… I have to admit, I love the ads, but then…

Dove is owned by Unilever. Unilever owns Axe. Axe of the absurdly sexist advertizing campaigns. I think that any benefit that comes from the Dove ads is washed out by the Axe ads. Jerks.

On a related note: My new favourite site: http://www.feministing.com/

To me it is like health food that tastes good. I pick up little tidbits that are great cocktail party banter (did you know that they are re-launching Sweet Valley High and they have changed the text so that the twins are now size four instead of size six?), and at the same time I am reminded on a daily basis that there is still so much worth fighting for.

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Responses

  1. Why? What’s wrong with the Axe ads? Guys can dream can’t they? Like, who believes in these ads anyways? Give the guys some credit, Steph. 🙂

  2. The fact that men are expected to be dreaming about vacant twits is kind of the problem. The accuracy is irrelevant.


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